Six Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program
When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right...
Putting Eyeballs on Your Institution: What to Know About Owned Media
So, what’s the key to establishing engaging content? The short answer is: it depends on the company. But, the...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
For Lenders: Investment in Online is Good; Investment in Mobile is Even Better
Borrowers increasingly expect to interact digitally, and that includes receiving and responding to loan offers via multiple channels. Some...
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics:
Episode 3: Finding Mr. and Ms. Right [When it Comes to Household Acquisition]
We’re all familiar with the concept of Mr. and Ms. Right from a romantic perspective…but what about Mr. or...
4 Free Planning Tools for Those Looking to Ramp Up Household and Loan Acquisition
In addition to reading the blogs on our Insight Center for advice, we’ve created something new. Harland Clarke is...
One Powerful Weapon for Three Types of Card Fraud
The good news: instant card issuance offers financial institutions a simple way to reinforce card security and boost customer...