Beyond Demographics: How Customer Lifestyle is a Segment All Its Own
Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
What to Do When Data Breaches Affect Your Institution’s Loan Marketing
On September 7, 2017, Equifax made public a security breach that potentially exposed personal, sensitive information of more than...
The Best Of: Harland Clarke’s Top Blogs from 2017
When it comes to the financial services industry, it’s been a busy year. At Harland Clarke, we’ve been documenting...
These Customer Engagement Initiatives Will Build Trust with Your Institution after Data Breach Events
The potential for identity theft has increased astronomically and financial institutions are doing everything they can to build back...
Acquiring Account Holders: The Myths Behind Acquisition Marketing
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...
3 Fixes If Your Financial Institution’s Marketing Department is Spread Too Thin
Using technology to make marketing easier doesn’t stop at marketing automation and big data; there are new technology platforms...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
Why Call Value Has Never Been More Important (and How to Get It Right)
The contact center has become more than just a place for your account holders to call when they have...