Make Your Emails Fine, Not a Source of One
The affordability of email in comparison to other channels has long made it a preferred choice among organizations looking...
What Does The Standard Privacy Notice in an Email Look Like?
The Gramm-Leach-Bliley Act (the “GLBA”) requires financial institutions to protect themselves against unauthorized access, anticipate security risks, and safeguard...
So You’re Thinking about Producing Some Videos…
We’re in the final stages of wrapping up a 45 second video testimonial for a large financial institution and...
Are Monsters Lurking In Your List? (part 2 of 2)
Last week we went over the different types of monsters that may be lying low in your lists. Specifically,...
Are Monsters Lurking In Your List? (part 1 of 2)
No matter how relevant your emails are or how upstanding your opt-in process is, monsters can still be lurking...
5 List Filtering Techniques
While there are a myriad of advanced email marketing techniques available, the fact remains that for some marketers it’s...