Online AdvertisingManaging Emails in a Distributed Network – A Case StudyBlogJULY 2, 2013Managing email in a distributed marketing environment typically requires a more robust system, one that can handle messages being...
Online AdvertisingMake Your Emails Fine, Not a Source of OneBlogJUNE 21, 2013The affordability of email in comparison to other channels has long made it a preferred choice among organizations looking...
Online AdvertisingWhat Does The Standard Privacy Notice in an Email Look Like?BlogJUNE 3, 2013The Gramm-Leach-Bliley Act (the “GLBA”) requires financial institutions to protect themselves against unauthorized access, anticipate security risks, and safeguard...
Online AdvertisingSo You’re Thinking about Producing Some Videos…BlogAPRIL 18, 2013We’re in the final stages of wrapping up a 45 second video testimonial for a large financial institution and...
Online AdvertisingAre Monsters Lurking In Your List? (part 2 of 2)BlogOCTOBER 31, 2012Last week we went over the different types of monsters that may be lying low in your lists. Specifically,...
Online AdvertisingAre Monsters Lurking In Your List? (part 1 of 2)BlogOCTOBER 24, 2012No matter how relevant your emails are or how upstanding your opt-in process is, monsters can still be lurking...
Online Advertising5 List Filtering TechniquesBlogJUNE 29, 2011While there are a myriad of advanced email marketing techniques available, the fact remains that for some marketers it’s...