Want to Keep Millennials From Switching Banks? You’ll Have to Sweeten the Deal
The Millennial Disruption Index shows that one in three millennials is open to switching banks in the next 90...
How Loan Marketing is Changing (And What Your Institution Can Do to Compete)
Incumbent lenders and traditional financial institutions are NOT on the verge of mass extinction. For financial institutions to succeed...
3 Mistakes Your Institution is Making When It Comes to Local Search
Think about it: consumers seeking out a local branch’s address or hours of availability can easily be deterred by...
Six Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program
When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right...
Putting Eyeballs on Your Institution: What to Know About Owned Media
So, what’s the key to establishing engaging content? The short answer is: it depends on the company. But, the...
Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
For Lenders: Investment in Online is Good; Investment in Mobile is Even Better
Borrowers increasingly expect to interact digitally, and that includes receiving and responding to loan offers via multiple channels. Some...
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics: