Automation and Data Help Reinvent Email
For the last few years, many thought that email was on its ninth life. Social platforms began taking the...
Are Your Potential Leads Ready to Buy?
In today’s digital world, marketers can reach consumers and target prospects through multiple channels. As consumers engage with your...
Venus And Mars Both Bank
Many experts have weighed in on the differences between how the genders tend to approach financial issues. Everything I’ve...
Effective B2B Acquisition Strategy Development
Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are...
Understanding Statistical Significance and Response Rates
One of the most important issues when conducting survey research is to determine the number of returned survey responses...
Canadian Anti-Spam Law Expert Talks CASL
Interview with Shaun Brown, Canadian lawyer practicing at nNovation LLP and Canadian Anti-Spam Law (CASL) expert These are the...
Enchantment, Deliverability, and The Beatles
The Email Evolution Conference (EEC) in Miami was all it promised to be. As we boarded the yacht of...
Re-Engagement Campaigns Are Important Prospecting Strategies
Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...