Online AdvertisingAutomation and Data Help Reinvent EmailBlogSEPTEMBER 16, 2015For the last few years, many thought that email was on its ninth life. Social platforms began taking the...
Online AdvertisingAre Your Potential Leads Ready to Buy?BlogAUGUST 26, 2015In today’s digital world, marketers can reach consumers and target prospects through multiple channels. As consumers engage with your...
Online AdvertisingVenus And Mars Both BankBlogJUNE 25, 2015Many experts have weighed in on the differences between how the genders tend to approach financial issues. Everything I’ve...
Online AdvertisingEffective B2B Acquisition Strategy DevelopmentBlogAPRIL 16, 2015Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are...
Online AdvertisingUnderstanding Statistical Significance and Response RatesBlogAPRIL 7, 2015One of the most important issues when conducting survey research is to determine the number of returned survey responses...
Online AdvertisingCanadian Anti-Spam Law Expert Talks CASLBlogMARCH 12, 2015Interview with Shaun Brown, Canadian lawyer practicing at nNovation LLP and Canadian Anti-Spam Law (CASL) expert These are the...
Online AdvertisingEnchantment, Deliverability, and The BeatlesBlogFEBRUARY 13, 2015The Email Evolution Conference (EEC) in Miami was all it promised to be. As we boarded the yacht of...
Online AdvertisingRe-Engagement Campaigns Are Important Prospecting StrategiesBlogOCTOBER 17, 2014Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...