AcquisitionDeposit AcquisitionConsumer Selection as a DifferentiatorWhite PaperAUGUST 3, 2020Thanks to 21st century technology, household acquisition has gotten both easier and more complex. The process of finding the...
AcquisitionDeposit AcquisitionUsing Household Acquisition to Address CRA IssuesBlogJULY 18, 2017The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
AcquisitionDeposit AcquisitionDisruption: Making It Work for YouBlogJUNE 8, 2017Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
Deposit AcquisitionGetting Younger Consumers to Give the Thumbs UpBlogMAY 8, 2017Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...
Deposit AcquisitionBranch Not Making the Grade? Acquisition Campaign to the RescueBlogAPRIL 20, 2017While financial institutions can deploy a number of approaches to revive valuable but underperforming branches, one option to consider...
Deposit AcquisitionSupporting a New Branch With an Acquisition CampaignBlogAPRIL 13, 2017The potential customers for a new branch are there. Now it’s a matter of turning those prospects into new...
Deposit AcquisitionDoes Your Checking Account Come in Vanilla?BlogDECEMBER 15, 2016When it comes to promoting checking accounts, it’s imperative first to get consumers in the door. Once they’re in,...
Deposit AcquisitionGet With the Program: Millennials Love RewardsBlogDECEMBER 6, 2016Rewards programs appeal to many consumers — as long as they are being promoted. The old saying “out of...