Consumer Selection as a Differentiator
Thanks to 21st century technology, household acquisition has gotten both easier and more complex. The process of finding the...
Using Household Acquisition to Address CRA Issues
The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
Disruption: Making It Work for You
Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
Getting Younger Consumers to Give the Thumbs Up
Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...
Branch Not Making the Grade? Acquisition Campaign to the Rescue
While financial institutions can deploy a number of approaches to revive valuable but underperforming branches, one option to consider...
Supporting a New Branch With an Acquisition Campaign
The potential customers for a new branch are there. Now it’s a matter of turning those prospects into new...
Does Your Checking Account Come in Vanilla?
When it comes to promoting checking accounts, it’s imperative first to get consumers in the door. Once they’re in,...
Get With the Program: Millennials Love Rewards
Rewards programs appeal to many consumers — as long as they are being promoted. The old saying “out of...