In the Age of Consumer Privacy, Relevance Is King
Privacy and user data management have become primary considerations among financial services marketers, advertisers, consumers and legislators. Financial institutions...
Episode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
How Loan Marketing is Changing (And What Your Institution Can Do to Compete)
Incumbent lenders and traditional financial institutions are NOT on the verge of mass extinction. For financial institutions to succeed...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
Episode 3: Finding Mr. and Ms. Right [When it Comes to Household Acquisition]
We’re all familiar with the concept of Mr. and Ms. Right from a romantic perspective…but what about Mr. or...
Episode 1 and 2: Rachel Sets the Rules: Here’s What to Do When Organic Growth Stops
With competition heating up, it may be time to put some real marketing calories toward your institution’s growth.
From Amazon Effect to Amazon Invasion — Is Disruption Imminent?
Maybe you’ve heard the news that Amazon® is considering offering a checking account with a monthly fee of $5...
Webcast: Get the Latest on Household Acquisition
Gain best practices for checking acquisition and understand the latest trends and developments. You’ll also learn: Advanced targeting analytics...