Digital MarketingCanadian Anti-Spam Law Expert Talks CASLBlogMARCH 12, 2015Interview with Shaun Brown, Canadian lawyer practicing at nNovation LLP and Canadian Anti-Spam Law (CASL) expert These are the...
Digital MarketingEnchantment, Deliverability, and The BeatlesBlogFEBRUARY 13, 2015The Email Evolution Conference (EEC) in Miami was all it promised to be. As we boarded the yacht of...
Digital MarketingEmail Design Strategies – According to Whom?BlogFEBRUARY 5, 2015Strategies to improve email engagement are constantly evolving. With the ever-changing digital landscape, I find it critical to research new...
Digital MarketingRe-Engagement Campaigns Are Important Prospecting StrategiesBlogOCTOBER 17, 2014Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...
Digital MarketingEmail Engagement: Playing The Long GameBlogAUGUST 20, 2014For some time now, a trend among webmail providers has been to offer “intelligent inbox” features that automate the...
Digital MarketingIf At First You Don’t Succeed, Try, Try AgainBlogAUGUST 12, 2014Average open rates for promotional marketing emails in the U.S. are between 17% and 20%, which means that about...
Digital MarketingHow Much is Too Much?BlogMAY 13, 2014There’s probably still not a week that goes by when we’re not asked that old question, “How often should...
Digital Marketing4 Ways To Improve Engagement With Your Best CustomersBlogMAY 6, 2014The Pareto principle, named after an Italian economist, basically states that 80% of any given output is generated from...