Canadian Anti-Spam Law Expert Talks CASL
Interview with Shaun Brown, Canadian lawyer practicing at nNovation LLP and Canadian Anti-Spam Law (CASL) expert These are the...
Enchantment, Deliverability, and The Beatles
The Email Evolution Conference (EEC) in Miami was all it promised to be. As we boarded the yacht of...
Email Design Strategies – According to Whom?
Strategies to improve email engagement are constantly evolving. With the ever-changing digital landscape, I find it critical to research new...
Re-Engagement Campaigns Are Important Prospecting Strategies
Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...
Email Engagement: Playing The Long Game
For some time now, a trend among webmail providers has been to offer “intelligent inbox” features that automate the...
If At First You Don’t Succeed, Try, Try Again
Average open rates for promotional marketing emails in the U.S. are between 17% and 20%, which means that about...
How Much is Too Much?
There’s probably still not a week that goes by when we’re not asked that old question, “How often should...
4 Ways To Improve Engagement With Your Best Customers
The Pareto principle, named after an Italian economist, basically states that 80% of any given output is generated from...