Digital MarketingAdopting a Mobile Email Design MindsetBlogAUGUST 21, 2015While the percentage of emails opened on a mobile device varies by industry, the overall average is 49 percent,...
Digital MarketingDon’t Forget about Suppression ListsBlogAUGUST 13, 2015I have noticed that when it comes to deploying emails, many financial institutions do not consider ALL of their...
Digital MarketingVenus And Mars Both BankBlogJUNE 25, 2015Many experts have weighed in on the differences between how the genders tend to approach financial issues. Everything I’ve...
Digital MarketingIf You Build It, They Will RespondBlogJUNE 5, 2015Data-driven, customer satisfaction, customer loyalty, customer-centric… these are phrases that occupy a marketer’s mind on a daily basis. Digital...
Digital MarketingEffective B2B Acquisition Strategy DevelopmentBlogAPRIL 16, 2015Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are...
Digital MarketingUnderstanding Statistical Significance and Response RatesBlogAPRIL 7, 2015One of the most important issues when conducting survey research is to determine the number of returned survey responses...
Digital MarketingWorking with Images in the New Rich Text EditorBlogAPRIL 3, 2015Images are an important part of your email content. When properly used, images provide visual appeal, make messages look...
Digital MarketingClient Story: Email Marketing at MissoulaClient StoriesMARCH 24, 2015Joni Walker describes how the experts at Harland Clarke Digital helped Missoula get started with Email Marketing.