Adopting a Mobile Email Design Mindset
While the percentage of emails opened on a mobile device varies by industry, the overall average is 49 percent,...
Don’t Forget about Suppression Lists
I have noticed that when it comes to deploying emails, many financial institutions do not consider ALL of their...
Venus And Mars Both Bank
Many experts have weighed in on the differences between how the genders tend to approach financial issues. Everything I’ve...
If You Build It, They Will Respond
Data-driven, customer satisfaction, customer loyalty, customer-centric… these are phrases that occupy a marketer’s mind on a daily basis. Digital...
Effective B2B Acquisition Strategy Development
Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are...
Understanding Statistical Significance and Response Rates
One of the most important issues when conducting survey research is to determine the number of returned survey responses...
Working with Images in the New Rich Text Editor
Images are an important part of your email content. When properly used, images provide visual appeal, make messages look...
Digital Marketing
Client Story: Email Marketing at Missoula
Joni Walker describes how the experts at Harland Clarke Digital helped Missoula get started with Email Marketing.