Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million
A bank with approximately $22 billion in assets was reluctant to implement a cross-sell program, fearing that a heavy-handed...
Shopper Alert™ Delivers Remarkable 1,545% Return on Marketing Investment
A regional bank with more than $10 billion in assets and 200+ branches, was interested in expanding its lending...
Prequalified Loan Marketing Program Generates Millions in New Loans
For 124 years, First Financial Bank has served the financial needs of generations of families, professionals and business owners....
New Movers Present Timely Opportunity to Increase Revenue
In an era of profitability challenges, financial institutions need to find ways to increase new households. New movers are...
Comprehensive Loan Marketing Program Generates Millions in New Loans
For 124 years, First Financial Bank has served the financial needs of generations of families, professionals and business owners....
Loan Marketing Ecosystem: A Comprehensive Approach to Loan Marketing
Find out how Harland Clarke's targeted loan marketing solutions produce cost-effective and highly responsive communications that yield results for...
Financial Institution Realizes $3 Million Lift in Revenue After Implementing Onboarding Program
A $30 billion financial institution faced with an account profile of more than 65 percent single-service households knew it...
Seven Dashboard Metrics Financial Services Marketers Can’t Afford to Overlook in 2014
Like other financial services marketers, you likely track numerous metrics to determine and prove the value of your initiatives...