Credit Union Achieves 743% ROMI, Grows Loan Balances With Quarterly, Prescreened Loan Offers
A credit union sought a proactive approach to growing its loan portfolio that let members access credit offers 24/7...
The Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Community Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing Campaign
A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment...
How to Thrive in a Fierce Lending Environment
Borrowing money continues to be an effective way for consumers to meet their financial needs. With myriad options and...
Shopper Alert Generates 14% Response Rate in 60 Days
A credit union with assets of more than $4 billion and approximately 20 branches nationwide wanted to acquire new...
Seven Dashboard Metrics Financial Services Marketers Can’t Afford to Overlook in 2014
Like other financial services marketers, you likely track numerous metrics to determine and prove the value of your initiatives...
Loan Magnet™ Delivers 2,600% ROMI
Background A regional bank with more than $10 billion in assets and 200+ branches was interested in expanding its...
Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million
A bank with approximately $22 billion in assets was reluctant to implement a cross-sell program, fearing that a heavy-handed...