Customer EngagementLoan MarketingCredit Union Achieves 743% ROMI, Grows Loan Balances With Quarterly, Prescreened Loan OffersCase StudyDECEMBER 28, 2015A credit union sought a proactive approach to growing its loan portfolio that let members access credit offers 24/7...
Customer EngagementData & AnalyticsThe Big Six: Must-Know Marketing MetricsWhite PaperNOVEMBER 21, 2015Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Customer EngagementDeposit AcquisitionCommunity Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing CampaignCase StudySEPTEMBER 25, 2015A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment...
Deposit AcquisitionLoan MarketingHow to Thrive in a Fierce Lending EnvironmentArticleMAY 26, 2015Borrowing money continues to be an effective way for consumers to meet their financial needs. With myriad options and...
Customer EngagementLoan MarketingShopper Alert Generates 14% Response Rate in 60 DaysCase StudyDECEMBER 19, 2014A credit union with assets of more than $4 billion and approximately 20 branches nationwide wanted to acquire new...
Data & AnalyticsSeven Dashboard Metrics Financial Services Marketers Can’t Afford to Overlook in 2014White PaperAUGUST 6, 2014Like other financial services marketers, you likely track numerous metrics to determine and prove the value of your initiatives...
Customer EngagementLoan MarketingLoan Magnet™ Delivers 2,600% ROMICase StudyJULY 14, 2014Background A regional bank with more than $10 billion in assets and 200+ branches was interested in expanding its...
Cross-SellCustomer EngagementPredictive Modeling Boosts Cross-Sell Campaign Results to $19 MillionCase StudyJULY 8, 2014A bank with approximately $22 billion in assets was reluctant to implement a cross-sell program, fearing that a heavy-handed...