Online Advertising3 Quick Tips on Surveying Your CustomersBlogDECEMBER 21, 2015Imagine seeing a piece of art that is so beautiful it captures your attention, heightens your senses and provokes...
Online AdvertisingProviding Online Response Options on Paper SurveysBlogMARCH 6, 2015Historically, most customer opinion/satisfaction surveys were conducted via paper. More recently, many institutions prefer to use email distribution that...
Online AdvertisingSurvey Question Design Part II – The Good, Bad and UglyBlogFEBRUARY 5, 2015As a continuation of the previous article, “Survey Question Design: The Good, Bad and Ugly,” this article addresses the...
Online AdvertisingSingle-Wave vs. Ongoing Transactional SurveysBlogJANUARY 15, 2015In the last two months, Harland Clarke Digital’s Research & Insights worked with two financial institutions to implement a comprehensive...
Online AdvertisingMaking The Most Of Your AdvocatesBlogDECEMBER 1, 2014In a previous article, “Advocacy: The Third Step of the Customer Engagement Triad,” the importance of developing and promoting...
Online AdvertisingRe-Engagement Campaigns Are Important Prospecting StrategiesBlogOCTOBER 17, 2014Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...
Online AdvertisingEmail Engagement: Playing The Long GameBlogAUGUST 20, 2014For some time now, a trend among webmail providers has been to offer “intelligent inbox” features that automate the...
Online AdvertisingHow Much is Too Much?BlogMAY 13, 2014There’s probably still not a week that goes by when we’re not asked that old question, “How often should...