3 Quick Tips on Surveying Your Customers
Imagine seeing a piece of art that is so beautiful it captures your attention, heightens your senses and provokes...
Providing Online Response Options on Paper Surveys
Historically, most customer opinion/satisfaction surveys were conducted via paper. More recently, many institutions prefer to use email distribution that...
Survey Question Design Part II – The Good, Bad and Ugly
As a continuation of the previous article, “Survey Question Design: The Good, Bad and Ugly,” this article addresses the...
Single-Wave vs. Ongoing Transactional Surveys
In the last two months, Harland Clarke Digital’s Research & Insights worked with two financial institutions to implement a comprehensive...
Making The Most Of Your Advocates
In a previous article, “Advocacy: The Third Step of the Customer Engagement Triad,” the importance of developing and promoting...
Re-Engagement Campaigns Are Important Prospecting Strategies
Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...
Email Engagement: Playing The Long Game
For some time now, a trend among webmail providers has been to offer “intelligent inbox” features that automate the...
How Much is Too Much?
There’s probably still not a week that goes by when we’re not asked that old question, “How often should...