Customer InsightVoice of the Customer Helps Bank Deliver Best-In-Class Service “All Day Long!”Case Study, Client Stories, VideoNOVEMBER 29, 2018BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
Data & AnalyticsA (Fictional) Day in the Life of a Banking Data “Supermodeler”BlogJUNE 12, 2018Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
Data & AnalyticsDo You Have Data Flu? 4 Best Practices to Stop Symptoms Before They OccurBlogMARCH 13, 2018By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
Customer EngagementData & AnalyticsIt’s All in the Numbers: 7 Proven Metrics for Driving Marketing PerformanceWhite PaperFEBRUARY 6, 2018A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use...
Data & AnalyticsWebcast: Opportunity Analysis: Turning Information into Action … and GrowthWebcastSEPTEMBER 28, 2016Learn how advanced data analytics can help you maximize marketing spend and sustain profitability over time. Presented by Harland...
Data & AnalyticsWebcast: Opportunity Analysis — Using Data to Build a Better Marketing PlanWebcastMAY 19, 2016Learn how advanced data analytics can help you maximize marketing spend and sustain profitability over time. Presented by Harland...
Customer EngagementData & AnalyticsThe Big Six: Must-Know Marketing MetricsWhite PaperNOVEMBER 21, 2015Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Online AdvertisingHelp! Four Tips to Keep Your Customers HappyBlogJUNE 9, 2015Finding new customers isn’t easy. It takes time, resources and money. There’s no doubt that to continually grow your...