A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
It’s All in the Numbers: 7 Proven Metrics for Driving Marketing Performance
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use...
Webcast: Opportunity Analysis: Turning Information into Action … and Growth
Learn how advanced data analytics can help you maximize marketing spend and sustain profitability over time. Presented by Harland...
Webcast: Opportunity Analysis — Using Data to Build a Better Marketing Plan
Learn how advanced data analytics can help you maximize marketing spend and sustain profitability over time. Presented by Harland...
The Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Help! Four Tips to Keep Your Customers Happy
Finding new customers isn’t easy. It takes time, resources and money. There’s no doubt that to continually grow your...
Effective B2B Acquisition Strategy Development
Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are...