EMV – One Year Later
The path to a chip-enabled payment environment was a massive undertaking that was a complicated collaboration between the various...
Community Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing Campaign
A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment...
Roll Out the Welcome Mat for New Accounts
There’s a reason this adage has withstood the test of time – it is unequivocally true. For financial institutions,...
A Better Way to Acquire New Checking Households
Learn how our proven turnkey solution, Acquisition Accelerator®, uses advanced targeting and highly personalized creative delivered through our proprietary...
A Better Way to Acquire New Checking Households
Learn how our proven turnkey solution, Acquisition Accelerator®, uses advanced targeting and highly personalized creative delivered through our proprietary...
Checking: The Gateway to Greater Account Profitability
Yes, checking has changed. But the checking account generates approximately $25 billion in consumer banking profits each year. That’s...
True Value of the Checking Account
For many consumers, the checking account is the core banking relationship. But about 45% of checking accounts are not...