Loan MarketingLoanEngine™ Creates “Marketing Rock Stars” at Hawaii State Federal Credit UnionCase StudiesJUNE 15, 2019Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have...
AcquisitionThe New Competitive Landscape and the Need to Know Yourself Better Than EverBlogMAY 29, 2019The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional...
AcquisitionThink Direct Mail is Dead in the Face of Digital? Think AgainBlogMAY 1, 2019While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...
MarketingWebcast: Friction and the Customer ExperienceInformed BankerAPRIL 18, 2019Consumers have high expectations — and a low tolerance for barriers — when it comes to the banking customer...
MarketingWebcast: Market Smarter, Not HarderInformed BankerMARCH 11, 2019This webcast will explore: • Common data challenges experienced by financial institutions • How to use data for deeper...
Digital MarketingMarketingWebcast: Cracking the Code to Making Your Institution Relevant Without Hiring a High-Priced Marketing AgencyWebcastsMARCH 6, 2019With nearly every consumer interaction starting online, the success of your financial institution depends on consumers finding their way...
Generational MarketingMillennialsMove Over Millennials, Gen Z is Taking OverBlogFEBRUARY 26, 2019In terms of demographic research over the last decade, all the attention has been placed on Millennials—and rightly so....
Loan MarketingMillennialsMillennials Buy Mortgages – But They Want Different Things Than Mom and DadBlogFEBRUARY 4, 2019So, why is it still so hard for financial institutions to court millennial home buyers? The answer may lie...