42% of the country is working from home, making direct mail the heavyweight champ of channel marketing
Direct mail is now the daily main event for many Americans. Get the tale of the tape behind direct...
Harnessing the Power of Payments for Customer Engagement
Financial institutions know customer engagement is the key to more satisfied customers and deeper, longer and more profitable customer...
The New Competitive Landscape and the Need to Know Yourself Better Than Ever
The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional...
Think Direct Mail is Dead in the Face of Digital? Think Again
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...
Move Over Millennials, Gen Z is Taking Over
In terms of demographic research over the last decade, all the attention has been placed on Millennials—and rightly so....
Millennials Buy Mortgages – But They Want Different Things Than Mom and Dad
So, why is it still so hard for financial institutions to court millennial home buyers? The answer may lie...
What Over 100 Years in the Check Business Looks Like … And Why These Payments are Still Relevant
Ten years after President Lincoln signed the National Bank Act, Robert Clarke and Samuel Maverick formed the Maverick-Clarke Lithograph...
Episode 7: Millennials: Who Are They? What Do They Want? Why Are They So Important?
Millennials, millennials, millennials. If you’re like me, you can’t receive an email, read an article, or view a webcast...