LoanEngine™ Creates “Marketing Rock Stars” at Hawaii State Federal Credit Union
Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have...
Collaboration Counts
Who you work with can be as important as the work you do. So say financial services marketers as...
I Was Paper When Paper Wasn’t Cool
An old song getting stuck in her head has reminded Debra Corwin about the power of paper — from...
Achieving Primary Financial Institution Status With Baby Boomers
How to Build Engagement and Loyalty With the Most Affluent Generation in History As the financial industry focuses more...
Measurement (and the Data That Drives It) Matters
When we asked about measurement in our annual survey, we found that measuring ROMI has reached a near universal...
Rev Up Your Loan Marketing Strategy With LoanEngine™
A New Paradigm in Consumer Loan Marketing for Banks and Credit Unions Analyze credit profiles. Identify candidates who meet...
Baby Boomers and Credit. Cashing in on Generational Marketing
In today’s challenging economy, businesses are reexamining their marketing efforts and taking extra steps to not only attract new...
Does Your CEO Know the Bottom Line Impact of Your Marketing Efforts?
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...