Measurement (and the Data That Drives It) Matters
When we asked about measurement in our annual survey, we found that measuring ROMI has reached a near universal...
Does Your CEO Know the Bottom Line Impact of Your Marketing Efforts?
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...
Acquisition Reigns
What do financial marketers look at when they look at performance? Metrics vary depending on the campaign, but they’re...
Marketing Channel Mix: Mass Media Is Out, Digital Is In
Our annual survey of financial services marketers confirmed a trend that’s a surprise to no one: Marketers are shifting...
Top 3 Marketing Opportunities for 2017
With financial marketers telling us in our annual survey that they have more control over their budget building process...
Top 3 Marketing Challenges for 2017
Financial marketers find themselves in a good news/bad news situation this year. Marketing budgets are on the rise, which...
Caution: High Expectations Ahead
2017 Survey of Financial Services Marketers Marketing is having a big impact in the financial services sector. As a...
BYOB: Build Your Own Budget
Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The...