Nine Auto Lending Direct Marketing Principles Every Financial Institution Should Practice
Financial institutions have to assemble the best differentiated offer in the most appealing way if they want to be...
Webcast: What’s Trending in Lending 2019: Actionable Strategies for Success
Lending today is complex. Noise, clutter, and contradictions have created an environment that is often confusing, leaving financial institutions’...
Millennials Buy Mortgages – But They Want Different Things Than Mom and Dad
So, why is it still so hard for financial institutions to court millennial home buyers? The answer may lie...
Always-On Loan Marketing Solution Increases Volume While Lowering Cost Per Loan
A large Southeast financial institution was looking for a smart, low-cost way to achieve continuous, long-term growth across its...
LoanEngine™ Helps Credit Union Surpass Previous Year’s Loan Volume by 29%
A credit union sought an efficient and cost-effective way to increase loan growth throughout its entire portfolio by marketing...
How Loan Marketing is Changing (And What Your Institution Can Do to Compete)
Incumbent lenders and traditional financial institutions are NOT on the verge of mass extinction. For financial institutions to succeed...
Six Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program
When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right...
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics: