Yes, Competition is Good — Even For Financial Institutions
Some industries seem to not only accept competition, but also use it to their advantage. Retailers are masters at...
Are Your Potential Leads Ready to Buy?
In today’s digital world, marketers can reach consumers and target prospects through multiple channels. As consumers engage with your...
Acquisition Anyone?
Let’s face it … when it comes to help with managing money, there’s a lot of competition out there,...
Better Isn’t Always Best
It’s an almost comical stereotypical battle, the aggressive financial institution marketer who only cares about response rate versus the...
Shopper Alert Generates 14% Response Rate in 60 Days
A credit union with assets of more than $4 billion and approximately 20 branches nationwide wanted to acquire new...
Loan Magnet™ Delivers 2,600% ROMI
Background A regional bank with more than $10 billion in assets and 200+ branches was interested in expanding its...
Coordinated Marketing Program Creates Huge Response for Credit Union
A credit union with more than 100,000 members and nearly $1 billion in assets wanted to grow its loan...
The Myth of Lost Home Loan Opportunities
Since mortgage refinancing has fallen from its 4Q12-2Q13 peak,* the concern from our financial institution (FI) clients is that...