Online AdvertisingYes, Competition is Good — Even For Financial InstitutionsBlogOCTOBER 1, 2015Some industries seem to not only accept competition, but also use it to their advantage. Retailers are masters at...
Online AdvertisingAre Your Potential Leads Ready to Buy?BlogAUGUST 26, 2015In today’s digital world, marketers can reach consumers and target prospects through multiple channels. As consumers engage with your...
Online AdvertisingAcquisition Anyone?BlogAUGUST 18, 2015Let’s face it … when it comes to help with managing money, there’s a lot of competition out there,...
Online AdvertisingBetter Isn’t Always BestBlogMARCH 24, 2015It’s an almost comical stereotypical battle, the aggressive financial institution marketer who only cares about response rate versus the...
Customer EngagementLoan MarketingShopper Alert Generates 14% Response Rate in 60 DaysCase StudyDECEMBER 19, 2014A credit union with assets of more than $4 billion and approximately 20 branches nationwide wanted to acquire new...
Customer EngagementLoan MarketingLoan Magnet™ Delivers 2,600% ROMICase StudyJULY 14, 2014Background A regional bank with more than $10 billion in assets and 200+ branches was interested in expanding its...
Customer EngagementLoan MarketingCoordinated Marketing Program Creates Huge Response for Credit UnionCase StudyJUNE 30, 2014A credit union with more than 100,000 members and nearly $1 billion in assets wanted to grow its loan...
Online AdvertisingThe Myth of Lost Home Loan OpportunitiesBlogJUNE 26, 2014Since mortgage refinancing has fallen from its 4Q12-2Q13 peak,* the concern from our financial institution (FI) clients is that...