Baby Boomers and Credit. Cashing in on Generational Marketing
In today’s challenging economy, businesses are reexamining their marketing efforts and taking extra steps to not only attract new...
Financial Institutions and Fintechs — A Marriage of Convenience?
Consumers’ continued adoption of technology makes partnering with fintechs to provide a convenient channel through which account holders can...
Why You Shouldn’t Ignore Generation X
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult...
4 Things to Know About Baby Boomers and Debt
Baby Boomers have more debt at this age than any previous generation, much to the detriment of their retirement...
Loan Marketing and the Affordable Care Act
Banks and credit unions did a sterling job of growing their loan portfolios in 2015. Banks saw their asset...
Is P2P friend or foe?
“Why spend your time and energy trying to create a new wheel when it already exists and others are...
New Approaches for HELOC Marketing
Back in the heyday of home equity lines of credit (HELOC), between 2000-2007, it seemed every homeowner needed a...
Shopper Alert™ Earns 1500% Return on Marketing Investment (ROMI) in Three Months
A regional bank sought a cost-effective way to market additional products to existing account accounts to grow its loan...