Turning Account Holders Into Active, Engaged Account Holders
Measuring retention should be an ongoing process, tracking increases or decreases over time and identifying how to improve it...
Building Core Deposits the Right Way
Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source...
Using Household Acquisition to Address CRA Issues
The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
Promoting Checking? Look Before You Leap
Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or...
Does Your CEO Know the Bottom Line Impact of Your Marketing Efforts?
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...
Disruption: Making It Work for You
Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
Getting Younger Consumers to Give the Thumbs Up
Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...
Branch Not Making the Grade? Acquisition Campaign to the Rescue
While financial institutions can deploy a number of approaches to revive valuable but underperforming branches, one option to consider...