MarketingWebcast: Winning at Acquisition In Times of ChangeWebcastsAPRIL 30, 2019Learn how harnessing data to create highly targeted engagement helps financial institutions achieve low-cost, high-win-rate household acquisition. Presented by...
Cross-SellTurning Account Holders Into Active, Engaged Account HoldersBlogAUGUST 22, 2017Measuring retention should be an ongoing process, tracking increases or decreases over time and identifying how to improve it...
AcquisitionBuilding Core Deposits the Right WayBlogAUGUST 9, 2017Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source...
AcquisitionUsing Household Acquisition to Address CRA IssuesBlogJULY 18, 2017The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
AcquisitionPromoting Checking? Look Before You LeapBlogJUNE 29, 2017Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or...
AcquisitionDoes Your CEO Know the Bottom Line Impact of Your Marketing Efforts?BlogJUNE 27, 2017To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...
AcquisitionDisruption: Making It Work for YouBlogJUNE 8, 2017Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
AcquisitionGetting Younger Consumers to Give the Thumbs UpBlogMAY 8, 2017Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...