Get With the Program: Millennials Love Rewards
Rewards programs appeal to many consumers — as long as they are being promoted. The old saying “out of...
Six Reasons Consumers Open New Checking Accounts
Several factors impact a consumer’s decision to open a new checking account. In fact, the decision process varies as...
Making Millennials Your BAHF (Best Account Holders Forever)
Think Millennials are only mobile or digitally focused? Think again. They still like quick access to their cash. They...
Reaching the unreachable
Acquisition solutions can help banks and credit unions target customers in a specific location to meet product and CRA...
Using Direct Mail? If Not, That’s a Big Red Flag.
Once considered on its way out, direct mail is again relevant – serving as an essential component of successful...
The Critical Mailbox Moment
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to...
Some much needed relief for overworked marketers
"Let's be honest. Financial institution marketers have it rough. They're being squeezed from all sides, being asked to do...
Direct Mail Remains Vital to Bank Marketing
Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues...