Webcast: 3 Best Practices for Planning Your Next Marketing Campaign
Gain best practices for a household acquisition strategy to obtain low-cost core deposits and increase your Net Interest Margin...
From Amazon Effect to Amazon Invasion — Is Disruption Imminent?
Maybe you’ve heard the news that Amazon® is considering offering a checking account with a monthly fee of $5...
Webcast: Get the Latest on Household Acquisition
Gain best practices for checking acquisition and understand the latest trends and developments. You’ll also learn: Advanced targeting analytics...
Three Ways CheckFolio Saves the Day for Financial Marketers
Three important ways Harland Clarke’s Custom CheckFolio product delivers real value in the real world. If your check packaging...
Banking Customer Acquisition: The Secrets That Could Move Your ROI
As the market for financial products grows larger each day, how can banks unlock their true potential and turn...
Four Reasons to Show Checks — and Check Writers — Some Love (+ Four Ways to Do It!)
Pick one. The figure 18 billion represents: The number of hamburgers sold by McDonald’s® last year. The number of...
Beyond Demographics: How Customer Lifestyle is a Segment All Its Own
Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
Acquiring Account Holders: The Myths Behind Acquisition Marketing
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...