Targeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to...
Think Direct Mail is Dead in the Face of Digital? Think Again
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...
Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
What Over 100 Years in the Check Business Looks Like … And Why These Payments are Still Relevant
Ten years after President Lincoln signed the National Bank Act, Robert Clarke and Samuel Maverick formed the Maverick-Clarke Lithograph...
Episode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
Webcast: The Power of Direct Marketing and Why Financial Institutions Should Consider an Omnichannel Approach
In this webcast, you'll learn an effective omnichannel marketing strategy for your financial institution — plus, how to increase...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics: