Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
What Over 100 Years in the Check Business Looks Like … And Why These Payments are Still Relevant
Ten years after President Lincoln signed the National Bank Act, Robert Clarke and Samuel Maverick formed the Maverick-Clarke Lithograph...
Episode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
Webcast: The Power of Direct Marketing and Why Financial Institutions Should Consider an Omnichannel Approach
In this webcast, you'll learn an effective omnichannel marketing strategy for your financial institution — plus, how to increase...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics:
Episode 3: Finding Mr. and Ms. Right [When it Comes to Household Acquisition]
We’re all familiar with the concept of Mr. and Ms. Right from a romantic perspective…but what about Mr. or...
4 Free Planning Tools for Those Looking to Ramp Up Household and Loan Acquisition
In addition to reading the blogs on our Insight Center for advice, we’ve created something new. Harland Clarke is...