AcquisitionDeposit AcquisitionTargeted and Personalized Checking Acquisition Achieves More Than 380% ROMICase StudyDECEMBER 22, 2019A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to...
AcquisitionDeposit AcquisitionThink Direct Mail is Dead in the Face of Digital? Think AgainBlogMAY 1, 2019While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...
AcquisitionDeposit AcquisitionMulti-Wave Household Acquisition Campaign Results in 340% ROMICase StudyFEBRUARY 26, 2019A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
Check ProgramsStageWhat Over 100 Years in the Check Business Looks Like … And Why These Payments are Still RelevantBlogNOVEMBER 15, 2018Ten years after President Lincoln signed the National Bank Act, Robert Clarke and Samuel Maverick formed the Maverick-Clarke Lithograph...
AcquisitionDeposit AcquisitionEpisode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”Blog, VideoOCTOBER 9, 2018One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
AcquisitionDeposit AcquisitionLoan MarketingWebcast: The Power of Direct Marketing and Why Financial Institutions Should Consider an Omnichannel ApproachWebcastOCTOBER 3, 2018In this webcast, you'll learn an effective omnichannel marketing strategy for your financial institution — plus, how to increase...
AcquisitionDeposit AcquisitionEpisode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”Blog, VideoAUGUST 22, 2018Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
Generational MarketingMarketing to Millennials (Like a Boss) In 5 StepsBlogAUGUST 13, 2018The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics: