Data & AnalyticsHow Data Can Help Marketers Provide More Value to the OrganizationBlogJUNE 6, 2019Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online...
AcquisitionDeposit AcquisitionThe New Competitive Landscape and the Need to Know Yourself Better Than EverBlogMAY 29, 2019The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional...
AcquisitionDeposit AcquisitionThink Direct Mail is Dead in the Face of Digital? Think AgainBlogMAY 1, 2019While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...
Customer EngagementWebcast: Winning at Acquisition In Times of ChangeWebcastAPRIL 30, 2019Learn how harnessing data to create highly targeted engagement helps financial institutions achieve low-cost, high-win-rate household acquisition. Presented by...
AcquisitionCustomer EngagementData & AnalyticsDeposit AcquisitionM&ARetentionWebcast: 5 Retail Banking Challenges Ahead in 2018WebcastJANUARY 25, 2018Is your institution up to date on the latest banking trends shaping the industry? Between regulatory changes, technological advances,...
Data & Analytics5 Challenges for Financial Institutions to Overcome When it Comes to Big DataArticleDECEMBER 22, 2017Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.”...
Data & AnalyticsWhen It Comes to Account Holder Satisfaction, NPS Isn’t the Only QuestionBlogNOVEMBER 21, 2017While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
Data & AnalyticsWhen It Comes to Customer Satisfaction – Beware of the DIY ApproachBlogOCTOBER 31, 2017I don’t have to tell you that an effective voice of the customer program is not the same as...