How Data Can Help Marketers Provide More Value to the Organization
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online...
The New Competitive Landscape and the Need to Know Yourself Better Than Ever
The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional...
Think Direct Mail is Dead in the Face of Digital? Think Again
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...
Webcast: Winning at Acquisition In Times of Change
Learn how harnessing data to create highly targeted engagement helps financial institutions achieve low-cost, high-win-rate household acquisition. Presented by...
5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.”...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
When It Comes to Customer Satisfaction – Beware of the DIY Approach
I don’t have to tell you that an effective voice of the customer program is not the same as...
How to Turn Customer Feedback into Higher Revenue
One of the great things about customer experience metrics is that scores can be compared against revenue. When scores...