Three Ways to Trigger Loan Marketing Success
After seven years of penny-pinching and coupon clipping, U.S. consumers are spending and borrowing again. This three-part strategy will...
Large Regional Bank Achieves Nearly 1500% Return on Marketing Investment (ROMI) with Targeted, Multichannel Small Business Account Acquisition Strategy
A large regional bank with nearly $20 billion in assets sought a means to acquire new small business account...
11 Steps to Holistic Loan Marketing
With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing...
The Myth of Evil Loan Offers
There are differing opinions about the pros and cons of consumer lending, but loans aren’t inherently bad. In fact,...
Comprehensive Prescreened Lending Delivers 363% ROI
One of the nation’s largest credit unions faced increasing competition for the same consumers. It wanted to efficiently grow...
What Do You Really Know? How Financial Service Marketers Can Win Using Better Data
According to The Fournaise Group, “Eighty percent of CEOs admit they do not really trust and are not very...
Account Holder Insights That Unlock Greater Profit Potential
Learn how Harland Clarke’s Opportunity Analysis provides additional insight into your account holder base to help create a high-performing...
Are Your Customers “Missing in Action?” How to Identify Who is In the Market for Your Loan Products
Today’s financial services marketers are facing a period of unprecedented change and opportunity. According to The Financial Brand’s "2012...