Loan MarketingMarketingComprehensive Prescreened Lending Program Delivers 363% ROICase StudiesFEBRUARY 27, 2019Facing increased competition for the same consumers, a large financial institution wanted to efficiently grow its loan portfolio, while...
MarketingTrendWatch 2018: Year of the CustomerWhite PapersNOVEMBER 21, 2017The financial services industry is in a period of flux. Consolidating in some areas, expanding in others. As a...
Loan MarketingMarketingThree Ways to Trigger Loan Marketing SuccessArticlesOCTOBER 14, 2015After seven years of penny-pinching and coupon clipping, U.S. consumers are spending and borrowing again. This three-part strategy will...
Loan MarketingMarketing11 Steps to Holistic Loan MarketingWhite PapersAUGUST 1, 2015With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing...
AcquisitionThe Myth of Evil Loan OffersArticlesAPRIL 9, 2015There are differing opinions about the pros and cons of consumer lending, but loans aren’t inherently bad. In fact,...
Data & AnalyticsMarketingAccount Holder Insights That Unlock Greater Profit PotentialWebcastsJUNE 26, 2014Learn how Harland Clarke’s Opportunity Analysis provides additional insight into your account holder base to help create a high-performing...
Digital MarketingLoan MarketingAre Your Customers “Missing in Action?” How to Identify Who is In the Market for Your Loan ProductsWhite PapersMAY 19, 2013Today’s financial services marketers are facing a period of unprecedented change and opportunity. According to The Financial Brand’s "2012...
Loan MarketingMarketingAre Your Customers “Missing in Action?” How to Identify Who is In the Market for Your Loan ProductsWhite PapersMARCH 19, 2013Today’s financial services marketers are facing a period of unprecedented change and opportunity. According to The Financial Brand’s "2012...