Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
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Blog Retail
For Love of Marketing

We’ve leveraged decades of experience and our vast knowledge of the consumer to build a MarTech solution that combines the power of a customer data platform with marketing functionality.
Video General
Is Your Marketing Ready For AI and Data Science?

This on-demand webinar will guide you through the essentials of building a robust first-party data strategy that empowers your marketing efforts and sets you apart from the competition.
Video Restaurant
How Not to Suck at Next Gen Marketing

Watch our webinar on demand, where we uncover the latest insights on customer acquisition trends for 2024. Learn how to navigate the rapidly changing financial landscape and stay ahead of the competition.
Headshot of Matthew Tilley, VP of Growth Marketing at Vericast
Blog General
Unpacking the Contradictory Behavior of Today’s Consumer

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer. Matthew Tilley, vice president of Growth Marketing at Vericast, dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.
Headshot of Matthew Tilley, VP of Growth Marketing at Vericast
Podcast General
Episode 28: Unpacking the Contradictory Behavior of Today’s Consumer

This Business to Human podcast episode discusses the dichotomy of consumer desires and how marketers can effectively respond.
Direct Mail Influence Study
Infographic General
The Four Ps of Direct Mail
Explore results from our exclusive Direct Mail Influence Study that reveal four key consumer insights that make direct mail an…
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Blog Grocery
Ethical Marketing in Action: Vericast’s Approach to Data and Privacy

Tech columnist and podcaster Neil C. Hughes sits down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing.
woman shopping at refrigerated case in grocery store
Blog Retail
3 Marketing Trends Retailers Must Prioritize in 2024

Despite industry challenges, the retail landscape is ripe with opportunities. o capitalize on this momentum, retailers must jump on crucial marketing trends to push forward and past their competitors this year.
BAI BBO Webinar
Video Financial
Customer Acquisition: Leveraging data to attract and retain customers

Watch our webinar on demand, where we uncover the latest insights on customer acquisition trends for 2024. Learn how to navigate the rapidly changing financial landscape and stay ahead of the competition.