BrandBank (Now Renasant Bank): Voice of the Customer
BrandBank (now Renasant Bank) named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All...
Voice of the Customer Program Results in New Accounts, Deposit Growth, and Increased Wallet Share
BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
Voice of the Customer Helps Bank Deliver Best-In-Class Service “All Day Long!”
BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
When It Comes to Customer Satisfaction – Beware of the DIY Approach
I don’t have to tell you that an effective voice of the customer program is not the same as...
How to Turn Customer Feedback into Higher Revenue
One of the great things about customer experience metrics is that scores can be compared against revenue. When scores...
Determining CX KPI’s: 7 Rules to Follow
One of the key questions that managers grapple with is determining which key performance indicators (KPI’s) to measure, and...
Branch of the Future and What It Means for the Customer Experience
Fewer branches translate to fewer face-to-face interactions with account holders, leading to further migration from the physical branch to...