The Marketer’s Guide to Justifying Your Existence Part 2
Wondering how to assess the value of your marketing endeavors and, more importantly, demonstrate that value to senior leadership?...
Using Household Acquisition to Address CRA Issues
The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
More Than a Survey
Account holder data needs to be both actionable and all-inclusive. Surveys aren’t enough. Andrew Huber explains how Harland Clarke’s...
Tips to Increase Account Holder Trust in Mobile Banking
Mobile banking is all the rage, but mobile deposit isn’t keeping up. What gives? Andrew Huber addresses account holder...
Measurement (and the Data That Drives It) Matters
When we asked about measurement in our annual survey, we found that measuring ROMI has reached a near universal...
Rev Up Your Loan Marketing Strategy With LoanEngine™
A New Paradigm in Consumer Loan Marketing for Banks and Credit Unions Analyze credit profiles. Identify candidates who meet...
The Challenges of Vendor Risk Management
It’s nearly impossible to conduct business today without the help of vendors and third party suppliers. But it’s vital...
Promoting Checking? Look Before You Leap
Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or...
