AcquisitionBeyond Demographics: How Customer Lifestyle is a Segment All Its Own BlogJANUARY 19, 2018 Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
Data & AnalyticsMarketingWhat Do You Really Know? How Financial Services Marketers Can Win Using Better Data White PapersJANUARY 10, 2018 Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really...
Loan MarketingWhat to Do When Data Breaches Affect Your Institution’s Loan Marketing BlogJANUARY 10, 2018 On September 7, 2017, Equifax made public a security breach that potentially exposed personal, sensitive information of more than...
CardsThese Customer Engagement Initiatives Will Build Trust with Your Institution after Data Breach Events BlogDECEMBER 20, 2017 The potential for identity theft has increased astronomically and financial institutions are doing everything they can to build back...
AcquisitionAcquiring Account Holders: The Myths Behind Acquisition Marketing BlogDECEMBER 12, 2017 In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...
MarketingOperational Support3 Fixes If Your Financial Institution’s Marketing Department is Spread Too Thin BlogDECEMBER 7, 2017 Using technology to make marketing easier doesn’t stop at marketing automation and big data; there are new technology platforms...
MarketingTrendWatch 2018: Year of the Customer White PapersNOVEMBER 21, 2017 The financial services industry is in a period of flux. Consolidating in some areas, expanding in others. As a...
Data & AnalyticsWhen It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question BlogNOVEMBER 21, 2017 While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...