Beyond Demographics: How Customer Lifestyle is a Segment All Its Own
Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
What Do You Really Know? How Financial Services Marketers Can Win Using Better Data
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really...
What to Do When Data Breaches Affect Your Institution’s Loan Marketing
On September 7, 2017, Equifax made public a security breach that potentially exposed personal, sensitive information of more than...
These Customer Engagement Initiatives Will Build Trust with Your Institution after Data Breach Events
The potential for identity theft has increased astronomically and financial institutions are doing everything they can to build back...
Acquiring Account Holders: The Myths Behind Acquisition Marketing
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...
3 Fixes If Your Financial Institution’s Marketing Department is Spread Too Thin
Using technology to make marketing easier doesn’t stop at marketing automation and big data; there are new technology platforms...
TrendWatch 2018: Year of the Customer
The financial services industry is in a period of flux. Consolidating in some areas, expanding in others. As a...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
