Check ProgramsThought Leadership7 Banking Fraud Myths BUSTEDWebcastJUNE 30, 2021Thanks to savvy criminals and pandemic conditions, incidents of fraud are increasing. Unfortunately, there’s a lot of misinformation when...
Check ProgramsThe ChecksCX™ Customer JourneyInfographicJUNE 2, 2021Many institutions miss out on the opportunity to capture check orders at account opening largely due to the complexity...
AcquisitionDeposit AcquisitionHighly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMICase StudyAUGUST 9, 2020Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of...
AcquisitionDeposit AcquisitionGen XY Stands Out in Targeted Checking Acquisition – 334% ROMI OverallCase StudyJANUARY 8, 2020A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on...
AcquisitionDeposit AcquisitionMulti-Wave Household Acquisition Campaign Results in 340% ROMICase StudyFEBRUARY 26, 2019A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
AcquisitionDeposit AcquisitionEpisode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”Blog, VideoOCTOBER 9, 2018One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
Generational MarketingMillennials Are Still Using Checks – Here’s WhyBlogOCTOBER 4, 2018As it turns out, the theory millennials prefer tech to traditional payments like checks and cash couldn’t be more...
AcquisitionDeposit AcquisitionEpisode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”Blog, VideoAUGUST 22, 2018Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....