Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 account holders with assets of $1.4 billion sought to obtain...
Client Story: Service One
President & CEO Garth Griese of Service One describes the competitive differentiation his custom check designs provide in the...
Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall
A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on...
Nine Reasons to Step Up Acquisition and Retention Marketing
Findings from this industry survey offer timely statistics and ideas on how to acquire new, more active customers while...
The Fundamental Five: Best Practices For Successful Customer Acquisition Strategies
What is the difference between an acquisition strategy that makes the grade and one that is barely passing? Check...
Loan Marketing
Quick Deposit Acquisition Strategies to Meet Your Annual Goals
In the June Strategic Update, we discussed the increased inflow of deposits due to the expanded FDIC insurance and...