The ChecksCX™ Customer Journey
Many institutions miss out on the opportunity to capture check orders at account opening largely due to the complexity...
Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI
Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of...
Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall
A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on...
Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
Episode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
Millennials Are Still Using Checks – Here’s Why
As it turns out, the theory millennials prefer tech to traditional payments like checks and cash couldn’t be more...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
For Lenders: Investment in Online is Good; Investment in Mobile is Even Better
Borrowers increasingly expect to interact digitally, and that includes receiving and responding to loan offers via multiple channels. Some...