Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
Millennials Are Still Using Checks – Here’s Why
As it turns out, the theory millennials prefer tech to traditional payments like checks and cash couldn’t be more...
Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
For Lenders: Investment in Online is Good; Investment in Mobile is Even Better
Borrowers increasingly expect to interact digitally, and that includes receiving and responding to loan offers via multiple channels. Some...
Finding Mr. and Ms. Right [When it Comes to Household Acquisition]
We’re all familiar with the concept of Mr. and Ms. Right from a romantic perspective…but what about Mr. or...
4 Free Planning Tools for Those Looking to Ramp Up Household and Loan Acquisition
In addition to reading the blogs on our Insight Center for advice, we’ve created something new. Harland Clarke is...
Rachel Sets the Rules: Here’s What to Do When Organic Growth Stops
With competition heating up, it may be time to put some real marketing calories toward your institution’s growth.