Episode 7: Millennials: Who Are They? What Do They Want? Why Are They So Important?
Millennials, millennials, millennials. If you’re like me, you can’t receive an email, read an article, or view a webcast...
Episode 6: Rachel Sets the Rules: Correct, Complete and Current — The Trifecta of Online Search
The success of your bank or credit union depends on consumers finding their way to your front door —...
Episode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....
Episode 3: Finding Mr. and Ms. Right [When it Comes to Household Acquisition]
We’re all familiar with the concept of Mr. and Ms. Right from a romantic perspective…but what about Mr. or...
Episode 1 and 2: Rachel Sets the Rules: Here’s What to Do When Organic Growth Stops
With competition heating up, it may be time to put some real marketing calories toward your institution’s growth.
From Amazon Effect to Amazon Invasion — Is Disruption Imminent?
Maybe you’ve heard the news that Amazon® is considering offering a checking account with a monthly fee of $5...
Banking Customer Acquisition: The Secrets That Could Move Your ROI
As the market for financial products grows larger each day, how can banks unlock their true potential and turn...