AcquisitionDeposit AcquisitionBuilding Core Deposits the Right WayBlogAUGUST 9, 2017Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source...
AcquisitionDeposit AcquisitionUsing Household Acquisition to Address CRA IssuesBlogJULY 18, 2017The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
AcquisitionDeposit AcquisitionPromoting Checking? Look Before You LeapBlogJUNE 29, 2017Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or...
AcquisitionDeposit AcquisitionDoes Your CEO Know the Bottom Line Impact of Your Marketing Efforts?BlogJUNE 27, 2017To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...
AcquisitionDeposit AcquisitionDisruption: Making It Work for YouBlogJUNE 8, 2017Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
Deposit AcquisitionGetting Younger Consumers to Give the Thumbs UpBlogMAY 8, 2017Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...
Deposit AcquisitionBranch Not Making the Grade? Acquisition Campaign to the RescueBlogAPRIL 20, 2017While financial institutions can deploy a number of approaches to revive valuable but underperforming branches, one option to consider...
Deposit AcquisitionSupporting a New Branch With an Acquisition CampaignBlogAPRIL 13, 2017The potential customers for a new branch are there. Now it’s a matter of turning those prospects into new...