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Cards
It’s in the Cards, Episode 7: Speaking to Younger Consumers
Blog, Videos
In the seventh episode, we discuss Generation Z and the importance of having attractive products that speak to younger consumers. more
Marketing
Webcast: Compete and Win by Leading in Customer Engagement
Webcasts
Regulations, competition, and commoditization have resulted in razor-thin margins. It’s never been more important to get customer engagement right. Learn from Harland Clarke’s financial institution customer engagement experts how to... more
Acquisition
Targeting as a Differentiator: How to Attract the Right Account Holders for Your Financial Institution
Articles
Targeting the right prospect with the right messaging and creative can be a differentiator that sets your financial institution apart from the competition. But, first and foremost, your acquisition approach... more
Acquisition
Rachel’s 4 Rules for Building a Strong Foundation of Customer Engagement
Blog, Videos
Your customer experience is your competitive advantage. Financial institutions that embrace a culture of customer engagement will be the ones that come out on top. more
Marketing
Webcast: Financial Industry Economic Update
Informed Banker
In this webcast, you’ll explore the economy’s impact on the banking industry. The discussion covers trends in the economy and banking operations, including forecasts for economic growth, unemployment, interest rates,... more
Loan Marketing
LoanEngine™ Creates “Marketing Rock Stars” at Hawaii State Federal Credit Union
Case Studies
Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have addressed member needs. Three challenges the credit union wanted to address:... more
Cards
It’s in the Cards, Episode 6: The Rise of Mobile Payments
Blog, Videos
In the latest episode of "It's in the Cards," Paulette Courtney and Mike Schultz discuss the rise of mobile payments and the importance of having a holistic payments ecosystem. more
Data & Analytics
How Data Can Help Marketers Provide More Value to the Organization
Blog
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online and off. In unprecedented detail, marketing teams can see what consumers... more
Marketing
Webcast: How Conversions Impact Your Contact Center and Members
Webcasts
Learn best practices for planning, creating and executing a conversion strategy specifically designed to provide quality contact center support and leave members feeling engaged, informed and delighted. Presented by Harland... more
Acquisition
The New Competitive Landscape and the Need to Know Yourself Better Than Ever
Blog
The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional banks and credit unions, to payday and peer-to-peer lenders, check cashing... more