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Loan Marketing
LoanEngine™ Helps Credit Union Surpass Previous Year’s Loan Volume by 29%
Case Study
A credit union sought an efficient and cost-effective way to increase loan growth throughout its entire portfolio by marketing multiple products at one time. The credit union’s marketing team was... more
Check Programs
15 Questions to Ask in Your Check Program RFP
Checklist
Your check program is a mission-critical element of your product offering, affecting customer engagement, customer experience and your bottom line. Selecting the right check program provider starts with asking the... more
Deposit Acquisition
Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI
Case Study
Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of fortune using highly targeted, personalized direct mail at saturation pricing that... more
Deposit Acquisition
Consumer Selection as a Differentiator
White Paper
Thanks to 21st century technology, household acquisition has gotten both easier and more complex. The process of finding the right prospects starts with first addressing the financial institution itself —... more
TranSource
Two-thirds of consumers rank cleaning procedures, personal protective equipment (PPE) use and physical distancing requirements are top determinants of where they shop.
Sales Sheet
PPE is not only essential to the safety of your employees and customers, it’s key determinant of whether or not consumers will choose to support your business. Harland Clarke delivers... more
Deposit Acquisition
Precision Targeting Leads to Lower Household Acquisition Costs, Better Results
Case Study
A regional financial institution sought to acquire new households and grow core deposits, with particular emphasis on the mass affluent segment, but it lacked data from past campaigns that could... more
Direct Mail
76% of Consumers Trust Direct Mail When They Want to Make a Purchase Decision
Sales Sheet
Find out why custom-branded, high-quality direct mail is perfect for targeted acquisition campaigns to promote any product in your portfolio.   more
Card Services
Three common elements of a stand-out card program
Infographic
Top-of-wallet status is critical to retaining cardholders. Yet, many institutions fail to leverage capabilities available to today’s card programs to gain a competitive edge. See why card programs supported by... more
Card Services
A Deep Dive: Making Payment Cards From Recovered Ocean-Bound Plastic
Infographic
Offer payment cards made with Recovered Ocean-Bound Plastic and join eco-conscious consumers and companies that care about sustainability and environmental responsibility.   more
Check Programs
Check Writers Are More Important Than Ever Before
White Paper
It may be surprising how many people still write checks — and why. Just as surprising is the lost opportunity financial institutions face by missing out on check orders at... more