Loan Marketing
What’s Trending in Lending, Episode 4: How to Market to Today’s New Consumer
Consumers today are more knowledgeable about and have a wider range of financial options. When it comes to lending they want interest rates and credit worthiness decisions made instantly. Learn... more
Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI
Case Studies
Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of fortune using highly targeted, personalized direct mail at saturation pricing that... more
Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall
Case Studies
A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on Generation X and Generation Y prospects. Each wave of the campaign... more
Harland Clarke Dominates the Competition in Credit Union’s Acquisition Test
Case Studies
When a mid-size credit union wanted to improve its acquisition results, it turned to Harland Clarke for help. However, before switching providers, the credit union wanted to conduct a trial... more
Contact Center
Harland Clarke Facilitates Regional Bank Expansion — Welcomes 30,000 New Customers By Phone in Two Weeks
Case Studies
Are you preparing for a merger or acquisition? Welcome calls and inbound support are key to a seamless customer transition. Learn more about Harland Clarke ContactCenterCX – the best way... more
Targeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
Case Studies
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to boost core deposits by acquiring new households. more
Honolulu Credit Union’s Instant Issuance Solution Leaves Members Delighted, Engaged, and Excited
Case Studies
To better serve its members, Aloha Pacific Federal Credit Union chose Instant Issuance™ from Harland Clarke, to enable its branch staff to immediately respond to members’ urgent needs, both expected... more
Fifth Third Bank and Harland Clarke Turn High-Risk Digital Banking Conversion Into Highly Rewarding Customer Experience
Fifth Third Bank was looking for an experienced partner to help with the challenging conversion of newly acquired high-value commercial banking customers to their digital banking platform. They chose Harland... more
Generational Borrowing Habits: The Skinny on Boomers, Gen X, Millennials, and iGen
White Papers
The traditional life-stage model has been very useful for financial institutions and their marketers. But recent research suggests that every generation approaches their finances differently. Possible reasons for this include... more
What’s Trending in Lending, Episode 3: Marketing to Millennials
As the largest living generation, Millennials are in-market for almost every product or service a financial institution offers. Before you can earn their business you have to get their attention... more