Consumer Selection as a Differentiator
Thanks to 21st century technology, household acquisition has gotten both easier and more complex. The process of finding the...
Precision Targeting Leads to Lower Household Acquisition Costs, Better Results
A regional financial institution sought to acquire new households and grow core deposits, with particular emphasis on the mass...
Finding Success With the Disrupted Consumer
Changed by the pandemic, consumers are evaluating which service relationships provide value, and which to leave behind in their...
The Importance of Digital Customer Engagement – NOW, More Than Ever
Unexpected events have prompted consumers to evaluate which service relationships truly provide value to them — and which they’ll...
The Essential Checklist for Core Deposit Acquisition
Follow the only checklist you’ll ever need to effectively grow and sustain the surplus of core deposits necessary to...
What is AcquisitionCX?
Check out this infographic to see how AcquisitionCX helps build and deepen relationships with customers through lending, new account...
Only 52% of consumers rate their institution’s digital experience “very effective”
The global pandemic has touched virtually every aspect of consumer life, especially personal finances. Conditions have prompted consumers to...
An Essential Guide to Post-COVID Core Deposit Acquisition
A post-COVID-19 acquisition strategy is nothing more than good intentions, unless it’s effectively carried out. Learn the science behind...