AcquisitionCustomer EngagementLoan MarketingBaby Boomers and Credit. Cashing in on Generational Marketing.White PaperJUNE 27, 2017In today’s challenging economy, businesses are reexamining their marketing efforts and taking extra steps to not only attract new...
Customer EngagementAcquisition ReignsBlogJUNE 13, 2017What do financial marketers look at when they look at performance? Metrics vary depending on the campaign, but they’re...
Customer EngagementBest Intentions — Do Get Punished!ArticleMAY 26, 2017By Philip D. Armstrong Major Market Strategist Clear and transparent communications are the buzzwords du jour in financial services....
Customer EngagementMarketing Channel Mix: Mass Media Is Out, Digital Is InBlogMAY 16, 2017Our annual survey of financial services marketers confirmed a trend that’s a surprise to no one: Marketers are shifting...
Customer EngagementCapture the Eye, Capture the Sale!BlogMAY 4, 2017When prospects and customers take the time to open your marketing piece, they deserve star treatment. Visual hierarchy is...
Customer EngagementBest Practices for Moving Mobile ForwardWhite PaperAPRIL 25, 2017Using Mobile Deposit to Boost Mobile Growth It’s no secret that consumer adoption of mobile banking and mobile deposit...
Customer EngagementDeregulation in Financial ServicesArticleAPRIL 20, 2017How the new administration will impact the financial industry Harland Clarke Holdings Vice President of Strategic Solutions Michael Scott...
Customer EngagementTop 3 Marketing Opportunities for 2017BlogAPRIL 19, 2017With financial marketers telling us in our annual survey that they have more control over their budget building process...