Customer EngagementDirect Mail Remains Vital to Bank MarketingWhite PaperJANUARY 20, 2016Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues...
Customer EngagementSix Marketing Trends that Will Matter in 2016White PaperJANUARY 19, 2016With an unpredictable regulatory environment and shrinking resources, financial marketers have had to become ever more innovative. How are...
Customer EngagementLoan MarketingCredit Union Achieves 743% ROMI, Grows Loan Balances With Quarterly, Prescreened Loan OffersCase StudyDECEMBER 28, 2015A credit union sought a proactive approach to growing its loan portfolio that let members access credit offers 24/7...
Customer EngagementData & AnalyticsThe Big Six: Must-Know Marketing MetricsWhite PaperNOVEMBER 21, 2015Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Customer EngagementLoan MarketingPerpetually Prescreened Loans – Empower Account Holders and Increase Loan VolumeWebcastOCTOBER 21, 2015Learn how our unique multi-product loan acquisition solution, LoanEngine, can drive loan volume and increase ROI from every product...
Customer EngagementLoan MarketingThree Ways to Trigger Loan Marketing SuccessArticleOCTOBER 14, 2015After seven years of penny-pinching and coupon clipping, U.S. consumers are spending and borrowing again. This three-part strategy will...
Customer EngagementUp Your Game: Seven Steps to Budget PlanningWhite PaperOCTOBER 1, 2015U.S. financial institutions allocate approximately 0.10 percent of assets – the industry average – to marketing. How will you...
Customer EngagementDeposit AcquisitionCommunity Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing CampaignCase StudySEPTEMBER 25, 2015A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment...