Direct Mail Remains Vital to Bank Marketing
Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues...
Six Marketing Trends that Will Matter in 2016
With an unpredictable regulatory environment and shrinking resources, financial marketers have had to become ever more innovative. How are...
Credit Union Achieves 743% ROMI, Grows Loan Balances With Quarterly, Prescreened Loan Offers
A credit union sought a proactive approach to growing its loan portfolio that let members access credit offers 24/7...
The Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Perpetually Prescreened Loans – Empower Account Holders and Increase Loan Volume
Learn how our unique multi-product loan acquisition solution, LoanEngine, can drive loan volume and increase ROI from every product...
Three Ways to Trigger Loan Marketing Success
After seven years of penny-pinching and coupon clipping, U.S. consumers are spending and borrowing again. This three-part strategy will...
Up Your Game: Seven Steps to Budget Planning
U.S. financial institutions allocate approximately 0.10 percent of assets – the industry average – to marketing. How will you...
Community Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing Campaign
A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment...