Insights
Selecting a CTV partner involves more than just technical compatibility; it’s about finding a collaborator who aligns with your brand’s goals, values, and aspirations. As you navigate through this checklist, you’ll discover key questions you should ask to ensure your journey into CTV advertising is not just successful but transformative.
Choosing a CTV ad partner with strong targeting capabilities, robust reporting, and high-quality inventory is essential for a successful campaign. In this guide, you’ll find a roadmap for how to evaluate CTV partners to ensure your brand’s message reaches the right audience with impact and efficiency.
The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.
Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.
A pharmaceutical company specializing in eye care wanted to drive awareness of a new over-the-counter (OTC) eye care product at several hundred locations of a major big box retailer.
IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.
Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.
The challenge of securing deposits while grappling with shrinking marketing budgets is omnipresent. Financial institutions are on a continuous quest for smarter approaches to household acquisition. Learn more.
Highly anticipated financial services industry trends have arrived — crucial, concise, and ready to explore. Vericast’s 2024 Financial TrendWatch report draws on comprehensive data to provide banking marketers with a complete view of the current landscape.