Targeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to...
Generational Borrowing Habits: The Skinny on Boomers, Gen X, Millennials, and iGen
The traditional life-stage model has been very useful for financial institutions and their marketers. But recent research suggests that...
Webcast: Engaging the Next Generation of Consumers: Gaining and Building Trust Throughout the Customer Buying Journey
Baby Boomers are the wealthiest generation in American history, and over the next few decades they’ll pass down all...
[Webcast] Always-On Loan Marketing: New Strategy for the New Consumer with ShopperAlert
Over 75% of credit union CEOs and nearly 25% of bank CEOs say that growing consumer loans is a...
[Webcast] Always-On Loan Marketing: New Strategy for the New Consumer with LoanEngine
Over 75% of credit union CEOs and nearly 25% of bank CEOs say that growing consumer loans is a...
Multi-Loan Pre-Approval Creates “Marketing Rock Stars” at Hawaii State Federal Credit Union
Hawaii State Federal Credit Union sought opportunities to improve on its single-product loan campaigns that may not have addressed...
The New Competitive Landscape and the Need to Know Yourself Better Than Ever
The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional...
Think Direct Mail is Dead in the Face of Digital? Think Again
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...