The Marketer’s Guide to Justifying Your Existence
Part One: How to Use Analytics to Attract the Right Account Holder Learn the importance of analytics to: Attract...
Branch Not Making the Grade? Acquisition Campaign to the Rescue
While financial institutions can deploy a number of approaches to revive valuable but underperforming branches, one option to consider...
Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 account holders with assets of $1.4 billion sought to obtain...
Supporting a New Branch With an Acquisition Campaign
The potential customers for a new branch are there. Now it’s a matter of turning those prospects into new...
The Latest on New Household Acquisition
Learn how to gain best practices for household acquisition in today’s market as well as the latest trends and...
Three Ways to Attract Checking Account Holders
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with...
Does Your Checking Account Come in Vanilla?
When it comes to promoting checking accounts, it’s imperative first to get consumers in the door. Once they’re in,...
Get With the Program: Millennials Love Rewards
Rewards programs appeal to many consumers — as long as they are being promoted. The old saying “out of...