Using Household Acquisition to Address CRA Issues
The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
Tips to Increase Account Holder Trust in Mobile Banking
Mobile banking is all the rage, but mobile deposit isn’t keeping up. What gives? Andrew Huber addresses account holder...
Promoting Checking? Look Before You Leap
Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or...
Does Your CEO Know the Bottom Line Impact of Your Marketing Efforts?
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...
Generating Fee Income in a Friendly Sort of Way
Going back to the 1980s, net interest margins (NIMs) typically hover between 3-4 percent. So what, you say? Well,...
Disruption: Making It Work for You
Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
The Branch of the Future
Study after study points to the difficulties Americans have in managing their money. We need help getting from point...
Getting Younger Consumers to Give the Thumbs Up
Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...