AcquisitionDeposit AcquisitionDirect MailHarland Clarke Executes Rush Mailing to Nearly Four Million CustomersCase StudyMAY 5, 2020See how Harland Clarke helped a top 10 U.S. bank execute a successful direct mail campaign — to nearly...
AcquisitionLoan MarketingTurnkey Trigger-Based Solution Delivers Mortgage and Auto Loan Hot Leads to Bank’s Front DoorCase StudyMARCH 31, 2020A portfolio analysis revealed missed mortgage loan cross-sell opportunities for First American Bank. AcquisitionCX™ monitored three main credit bureaus...
AcquisitionLoan MarketingWhat Does The Recent Fed Rate Change Mean For Mortgages?BlogMARCH 10, 2020Public uncertainty has created an opportunity you should not miss Fear, uncertainty and oil price wars have driven wave...
AcquisitionDeposit AcquisitionGen XY Stands Out in Targeted Checking Acquisition – 334% ROMI OverallCase StudyJANUARY 8, 2020A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on...
AcquisitionDeposit AcquisitionHarland Clarke Dominates the Competition in Credit Union’s Acquisition TestCase StudyJANUARY 7, 2020When a mid-size credit union wanted to improve its acquisition results, it turned to Harland Clarke for help. However,...
AcquisitionDeposit AcquisitionTargeted and Personalized Checking Acquisition Achieves More Than 380% ROMICase StudyDECEMBER 22, 2019A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to...
AcquisitionLoan MarketingGenerational Borrowing Habits: The Skinny on Boomers, Gen X, Millennials, and iGenWhite PaperNOVEMBER 24, 2019The traditional life-stage model has been very useful for financial institutions and their marketers. But recent research suggests that...
AcquisitionCustomer EngagementDeposit AcquisitionLoan MarketingWebcast: Engaging the Next Generation of Consumers: Gaining and Building Trust Throughout the Customer Buying JourneyWebcastOCTOBER 3, 2019Baby Boomers are the wealthiest generation in American history, and over the next few decades they’ll pass down all...