AcquisitionLoan MarketingCredit Union Surpasses Previous Year’s Loan Volume by 29%Case StudyAUGUST 11, 2020A credit union sought an efficient and cost-effective way to increase loan growth throughout its entire portfolio by marketing...
AcquisitionDeposit AcquisitionHighly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMICase StudyAUGUST 9, 2020Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of...
AcquisitionLoan MarketingBank Earns 1,008% Return on Marketing Investment (ROMI) in Five MonthsCase StudyAUGUST 4, 2020A regional bank sought a cost-effective way to market additional products to existing accounts to grow its loan and...
AcquisitionDeposit AcquisitionConsumer Selection as a DifferentiatorWhite PaperAUGUST 3, 2020Thanks to 21st century technology, household acquisition has gotten both easier and more complex. The process of finding the...
AcquisitionDeposit AcquisitionPrecision Targeting Leads to Lower Household Acquisition Costs, Better ResultsCase StudyJULY 28, 2020A regional financial institution sought to acquire new households and grow core deposits, with particular emphasis on the mass...
AcquisitionLoan MarketingWebcast: Retaining & Gaining Customers in the “Next Normal”WebcastJULY 14, 2020It’s no secret--the global pandemic has changed things for financial institutions and their customers. How can financial institutions adapt...
AcquisitionLoan MarketingBust to Boom: Maximizing the Post-COVID Consumer Lending OpportunityWhite PaperJULY 13, 2020Consumers are looking forward to getting back on their feet. It’s more important than ever for financial institutions to...
AcquisitionDeposit AcquisitionLoan MarketingFinding Success With the Disrupted ConsumerArticleJULY 1, 2020Changed by the pandemic, consumers are evaluating which service relationships provide value, and which to leave behind in their...