How Loan Marketing is Changing (And What Your Institution Can Do to Compete)
Incumbent lenders and traditional financial institutions are NOT on the verge of mass extinction. For financial institutions to succeed...
Twenty plus years of progressively responsible experience in Direct Marketing, Strategic Planning, Product Management, Vendor Management, Retail Communications, Project Management, Advertising Agency Relations, Supervision and Promotions in the financial services, retail and automotive industries. Demonstrated success in creating business cases to sell ideas, managing , inspiring organizational change and enhancing organizational communication practices.
Specialties: Customer Lifecycle Optimization, Communications, Business Case Development, Project Managment,Staff Development, Direct Marketing, Annual Planning, Supervision, Vendor Management, Advertising Agency Relations, Media Buying, Product Management, RFP Response Development
Posts by Stephenie Williams
Six Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program
When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right...
For Lenders: Investment in Online is Good; Investment in Mobile is Even Better
Borrowers increasingly expect to interact digitally, and that includes receiving and responding to loan offers via multiple channels. Some...
Loan Marketing Unleashed
You may feel like you’ve had to market consumer loans with one hand tied behind your back. You’ve been...
New Approaches for HELOC Marketing
Back in the heyday of home equity lines of credit (HELOC), between 2000-2007, it seemed every homeowner needed a...