Posts by Rob Young
Bank Earns 1,008% Return on Marketing Investment (ROMI) in Five Months
A regional bank sought a cost-effective way to market additional products to existing accounts to grow its loan and...
Targeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to...
Comprehensive Prescreened Lending Program Delivers 363% ROI
Facing increased competition for the same consumers, a large financial institution wanted to efficiently grow its loan portfolio, while...
The Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you...
Five Essential M&A Communication Strategies to Retain Acquired Account Holders
Mergers and acquisitions offer unique opportunities and challenges for financial institutions. Timely, thoughtful and consistent communications can address account...
Webcast: EMV Conversion Made Simple
Learn how Chip Complete™ delivers quick and easy EMV chip card migration for your financial institution. Presented by Harland...
Perpetually Prescreened Loans – Empower Account Holders and Increase Loan Volume
Learn how our unique multi-product loan acquisition solution, LoanEngine, can drive loan volume and increase ROI from every product...
Three Ways to Trigger Loan Marketing Success
After seven years of penny-pinching and coupon clipping, U.S. consumers are spending and borrowing again. This three-part strategy will...