Three Lessons from Retailers for Institutions Seeking to Better Their Customer Experience
The battle for customer loyalty isn’t just about digital vs. brick-and-mortar; it’s about customer engagement and delight. Perhaps unsurprisingly,...
Rachel Scheuerman joined the Harland Clarke team in August 2016 and brought with her 10 years of experience marketing products and services for financial institutions.
She has worked on various lines of business within the financial services industry including consumer, small business, commercial, private wealth, investment and institutional banking. She has extensive knowledge in campaign development, marketing strategy, event management, public relations, customer service and sales.
Rachel is a graduate of the University of Kansas majoring in Journalism and Spanish. She enjoys watching sports, traveling, spending time with family and friends, and volunteering her time to help others.
Posts by Rachel Scheuerman
Move Over Millennials, Gen Z is Taking Over
In terms of demographic research over the last decade, all the attention has been placed on Millennials—and rightly so....
Millennials: Who Are They? What Do They Want? Why Are They So Important?
Millennials, millennials, millennials. If you’re like me, you can’t receive an email, read an article, or view a webcast...
Rachel Sets the Rules: Correct, Complete and Current — The Trifecta of Online Search
The success of your bank or credit union depends on consumers finding their way to your front door —...
Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
3 Mistakes Your Institution is Making When It Comes to Local Search
Think about it: consumers seeking out a local branch’s address or hours of availability can easily be deterred by...
Putting Eyeballs on Your Institution: What to Know About Owned Media
So, what’s the key to establishing engaging content? The short answer is: it depends on the company. But, the...
Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....