A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
Rachel Stephens joined the Harland Clarke team in August 2016 and brought with her 10 years of experience marketing products and services for financial institutions.
She has worked on various lines of business within the financial services industry including consumer, small business, commercial, private wealth, investment and institutional banking. She has extensive knowledge in campaign development, marketing strategy, event management, public relations, customer service and sales.
Rachel is a graduate of the University of Kansas majoring in Journalism and Spanish. She enjoys watching sports, traveling, spending time with family and friends, and volunteering her time to help others.
Posts by Rachel Stephens
How Does Your Institution Rank in Search? It’s More About “Where”
No matter where you look when it comes to search trends, it can’t be denied that the massive popularity...
Voice Search Is Here to Stay: Ways Your Financial Institution Can Answer
According to a recent Yext webinar, the use of voice enabled speakers will grow 130 percent over the next...
Introducing Yext, The New Way to Put Your Financial Institution on the Map
With Yext you can get the right information to the right audience at the right time. In addition, Yext...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
Banking Customer Acquisition: The Secrets That Could Move Your ROI
As the market for financial products grows larger each day, how can banks unlock their true potential and turn...
Beyond Demographics: How Customer Lifestyle is a Segment All Its Own
Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
Acquiring Account Holders: The Myths Behind Acquisition Marketing
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...