Building Core Deposits the Right Way
Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source...
Rachel Stephens joined the Harland Clarke team in August 2016 and brought with her 10 years of experience marketing products and services for financial institutions.
She has worked on various lines of business within the financial services industry including consumer, small business, commercial, private wealth, investment and institutional banking. She has extensive knowledge in campaign development, marketing strategy, event management, public relations, customer service and sales.
Rachel is a graduate of the University of Kansas majoring in Journalism and Spanish. She enjoys watching sports, traveling, spending time with family and friends, and volunteering her time to help others.
Posts by Rachel Stephens
Using Household Acquisition to Address CRA Issues
The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
Mobile Deposit No Longer Just for Millennials
Mobile banking is no longer just for Millennials and Gen Z. In fact, recent findings indicate that well over...
Disruption: Making It Work for You
Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and...
Why Mobile Banking is a Win-Win for Account Holders and Financial Institutions
Mobile banking is a “triple crown” for account holders, saving time, money and bandwidth. The convenience they derive from...
Getting Younger Consumers to Give the Thumbs Up
Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers...
Branch Not Making the Grade? Acquisition Campaign to the Rescue
While financial institutions can deploy a number of approaches to revive valuable but underperforming branches, one option to consider...
Supporting a New Branch With an Acquisition Campaign
The potential customers for a new branch are there. Now it’s a matter of turning those prospects into new...