I strive to make the complex simple for my clients, customers and other stakeholders and have a passion for driving revenue through customer insight.
With one foot in technology and the other in marketing, my track record in leading digital teams and initiatives has afforded me expertise in technology trends and marketing strategies to maximize B2B and B2C business objectives. In addition to setting strategy, I'm also highly engaged in execution, effectively leading cross functional groups to get it done.
My creative, data-driven approach combined with my performance excellence / TQM background has equipped me to deliver analytical / strategic decision-making and disciplined process and marketing management. My customer-focused background enables me to always think of the end-users’ POV – and create solutions for them that produce tangible results.
Specialties: Program performance management, TQM, customer experience management, creative problem solving / idea synthesis, team / department leadership, eCommerce, marketing strategy, traditional media communications and publishing, web publishing technology