Deanna focuses on strategically helping clients improve their digital marketing efforts and teaching best practices and industry standards. While focusing on the financial vertical (although not exclusive to financial institutions), she is able to identify key areas that would benefit clients by creating and developing new products and services to fill in their gaps.
Posts by Deanna Cruzan
Don’t Forget about Suppression Lists
I have noticed that when it comes to deploying emails, many financial institutions do not consider ALL of their...
Email Design Strategies – According to Whom?
Strategies to improve email engagement are constantly evolving. With the ever-changing digital landscape, I find it critical to research new...
Re-Engagement Campaigns Are Important Prospecting Strategies
Direct marketing principles indicate that in order to keep your list from dwindling, you need to implement prospecting strategies...
What Does The Standard Privacy Notice in an Email Look Like?
The Gramm-Leach-Bliley Act (the “GLBA”) requires financial institutions to protect themselves against unauthorized access, anticipate security risks, and safeguard...