Carrie Stapp, Senior Vice President, Product Management, is responsible for managing the product lifecycle, from understanding client and consumer needs, assessing industry trends and identifying competitive threats, to realizing strong business opportunities that deliver results.
Carrie is a proven marketing and product leader with more than 20 years of advertising, branding, social marketing, marketing analytics and product development/management experience. Most recently, she served as the Senior Vice President, Director of Marketing for MainSource Financial Group—a $4.6 billion financial services company. During her 19 years at MainSource, Carrie progressively grew her responsibilities while driving strategic initiatives to support the financial institution’s growth and increasing brand awareness and customer retention.
Carrie is a member of the Alpha Omicron Alpha Sorority. She previously served on the Board of Trustees for Decatur County Memorial Hospital as a chairperson for the Risk Committee and member of the Quality Committee. Carrie holds a bachelor’s degree in marketing from Purdue University and is a graduate of the American Bankers Association School of Bank Marketing and Management.