How Data Can Help Marketers Provide More Value to the Organization
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online...
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March Madness & Digital Conversions: Creating Success from Chaos
The Big Dance serves as a magnificently chaotic metaphor for an event that every financial institution inevitably enters with...
Three Lessons from Retailers for Institutions Seeking to Better Their Customer Experience
The battle for customer loyalty isn’t just about digital vs. brick-and-mortar; it’s about customer engagement and delight. Perhaps unsurprisingly,...
A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
