Better Customer Service Means Increased Retention and Reduced Attrition for Mid-Size Bank
A financial institution looking to looking to build a superior and consistent in-brand customer experience adopted Voice of the...
Resources
The CX Journey to Customer Lifetime Value
The developing world of customer experience (CX) is pushing financial institutions to adopt a broader view of engagement, one...
How Data Can Help Marketers Provide More Value to the Organization
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online...
March Madness & Digital Conversions: Creating Success from Chaos
The Big Dance serves as a magnificently chaotic metaphor for an event that every financial institution inevitably enters with...
Three Lessons from Retailers for Institutions Seeking to Better Their Customer Experience
The battle for customer loyalty isn’t just about digital vs. brick-and-mortar; it’s about customer engagement and delight. Perhaps unsurprisingly,...
Webcast: 5 Banking Trends for 2019: How Institutions Can Survive and Thrive in the Era of Customer Engagement
In this webcast, you’ll learn 5 important trends and opportunities for 2019 as well as how to outsmart, outreach...
4 Data Myths Debunked
In 2018, many marketers realize the power data can have when it comes to optimizing marketing efforts. Still, many...
A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
It’s All in the Numbers: 7 Proven Metrics for Driving Marketing Performance
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use...
Related
More Than a Survey
Account holder data needs to be both actionable and all-inclusive. Surveys aren’t enough. Andrew Huber explains how Harland Clarke’s...
The 5 V’s of Big Data: Velocity
With so much volume — and so many internet connections to capture it — the transmission of data is...
ROI of Customer Experience Research
Guest blogger John Berigan from Customer Service Profiles shares his thoughts on the ROI of customer experience research and...
