4 Data Myths Debunked
In 2018, many marketers realize the power data can have when it comes to optimizing marketing efforts. Still, many...
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A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and corner offices. Truth be told, the pressures of not realizing the enormous potential of the massive marketing data available to a financial institution can only add to the stress of hot marketing boardroom lights, daily evaluations, and sleepless nights.
5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” While science and tech have certainly revolutionized our life and times,...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence data will be a key trend affecting the financial services industry, and it will drive revenue and profitability. However, while there is a growing awareness of the need for customer centricity, there is a significant gap in preparedness.
A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
3 Reasons the Status Quo Isn’t Good Enough for Deposit Acquisition
With so much depending on deposit accounts, financial institutions are realizing the old ways of acquiring account holders are...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
It’s All in the Numbers: 7 Proven Metrics for Driving Marketing Performance
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use...
Webcast: 5 Retail Banking Challenges Ahead in 2018
Is your institution up to date on the latest banking trends shaping the industry? Between regulatory changes, technological advances,...
What Do You Really Know? How Financial Services Marketers Can Win Using Better Data
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really...
5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.”...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
When It Comes to Customer Satisfaction – Beware of the DIY Approach
I don’t have to tell you that an effective voice of the customer program is not the same as...