How Data Can Help Marketers Provide More Value to the Organization
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online...
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Are Your Potential Leads Ready to Buy?
In today’s digital world, marketers can reach consumers and target prospects through multiple channels. As consumers engage with your products and services via email, social media, your website, etc., each communication...
How Loan Marketing is Changing (And What Your Institution Can Do to Compete)
Incumbent lenders and traditional financial institutions are NOT on the verge of mass extinction. For financial institutions to succeed in today’s consumer lending marketplace, the answer is mass adaptation.
How Retailers are Shaping Your Deposit Acquisition Strategy and What You Can Do About It
For the first time in more than 10 years, financial institutions have faced rising interest rates which threaten to compress net-interest margins and drive off low-interest deposits as account holders move money from safer insured deposits to higher-yielding long-term deposits.
March Madness & Digital Conversions: Creating Success from Chaos
The Big Dance serves as a magnificently chaotic metaphor for an event that every financial institution inevitably enters with...
Three Lessons from Retailers for Institutions Seeking to Better Their Customer Experience
The battle for customer loyalty isn’t just about digital vs. brick-and-mortar; it’s about customer engagement and delight. Perhaps unsurprisingly,...
Webcast: 5 Banking Trends for 2019: How Institutions Can Survive and Thrive in the Era of Customer Engagement
In this webcast, you’ll learn 5 important trends and opportunities for 2019 as well as how to outsmart, outreach...
Voice of the Customer Program Results in New Accounts, Deposit Growth, and Increased Wallet Share
BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
Voice of the Customer Helps Bank Deliver Best-In-Class Service “All Day Long!”
BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
BrandBank (Now Renasant Bank): Voice of the Customer
BrandBank (now Renasant Bank) named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All...
Voice of the Customer Program Results in New Accounts, Deposit Growth, and Increased Wallet Share
BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
Voice of the Customer Helps Bank Deliver Best-In-Class Service “All Day Long!”
BrandBank named their superior service initiative “Brand Strong” and their rallying cry of “Brand Strong, All Day Long!” voiced...
4 Data Myths Debunked
In 2018, many marketers realize the power data can have when it comes to optimizing marketing efforts. Still, many...