A (Fictional) Day in the Life of a Banking Data “Supermodeler”
Despite what you may think, the life of a marketing data “supermodeler” isn’t all glitzy lunches, dedicated printers, and...
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It’s All in the Numbers: 7 Proven Metrics for Driving Marketing Performance
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use of quantitative analytics by CMOs in creating and building marketing plans. Marketers know that their initiatives and activities need to be metrics driven. But do you know which metrics should be driving your marketing? The following seven metrics are ones that every financial services marketer should know, as they are proven to drive performance and boost the top line.
5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” While science and tech have certainly revolutionized our life and times,...
The Best Of: Harland Clarke’s Top Blogs from 2017
When it comes to the financial services industry, it’s been a busy year. At Harland Clarke, we’ve been documenting them all as we continue to monitor industry trends on behalf of our marketing and payments solutions. Here are our top five articles from 2017.
3 Reasons the Status Quo Isn’t Good Enough for Deposit Acquisition
With so much depending on deposit accounts, financial institutions are realizing the old ways of acquiring account holders are...
Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur
By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence...
It’s All in the Numbers: 7 Proven Metrics for Driving Marketing Performance
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use...
Webcast: 5 Retail Banking Challenges Ahead in 2018
Is your institution up to date on the latest banking trends shaping the industry? Between regulatory changes, technological advances,...
What Do You Really Know? How Financial Services Marketers Can Win Using Better Data
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really...
5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.”...
When It Comes to Account Holder Satisfaction, NPS Isn’t the Only Question
While it’s a great tool for benchmarking customer satisfaction, NPS does not provide comprehensive data; it’s only one component...
When It Comes to Customer Satisfaction – Beware of the DIY Approach
I don’t have to tell you that an effective voice of the customer program is not the same as...
How to Turn Customer Feedback into Higher Revenue
One of the great things about customer experience metrics is that scores can be compared against revenue. When scores...