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Industry knowledge to help you grow your business

Ratings Success: How Connected TV is ending traditional advertising’s long-running legacy

Smart marketers are replacing traditional TV advertising with Connected TV ads to support, energize and boost results of their integrated campaigns. This infographic reveals the numbers behind:

  • The alarming increase in cable-less households
  • Projected streaming households by 2023
  • The surprising percentage of advertisers moving from traditional to CTV
  • ConnectedTV users by generation