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Record-setting Campaign Gets Members Talking

When HawaiiUSA Federal Credit Union wanted to capture more loans and increase its market share, it turned to Vericast’s Multi-Loan Pre-Approval.

Multi-Loan Pre-Approval lets institutions continuously prescreen and match qualified candidates with unique personalized offers for home equity, auto, credit card and personal loans — all at once and across multiple channels.

Vericast’s analytic capabilities helped the credit union focus on members with specific attributes based on their credit scores, account activity and other criteria, for a low cost per loan and high ROMI. The campaign was an outstanding loan marketing success, further buoyed by positive member word-of-mouth.