Insight Center Resources

Industry knowledge to help you grow your business

The Smart Banker’s Checklist for Capturing Personal Loans

Personal loans have exploded in popularity and the outlook remains strong. Banks and credit unions are well-positioned to serve the growing consumer demand for personal loans because they have the ability, processes, name recognition and customer loyalty to do so.

Start with a focus on:

  • Evaluating your loan application process
  • Identifying your target audience
  • Executing effective, personalized marketing activities

Download this checklist to help you reach the most qualified in-market consumers for personal loans.